{"id":2837,"date":"2022-03-14T13:30:25","date_gmt":"2022-03-14T11:30:25","guid":{"rendered":"https:\/\/www.reald.co.il\/%d7%9b%d7%aa%d7%99%d7%91%d7%aa-%d7%aa%d7%95%d7%9b%d7%9f-%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%aa-%d7%91-3-%d7%a9%d7%9c%d7%91%d7%99%d7%9d\/"},"modified":"2026-10-12T16:46:44","modified_gmt":"2026-10-12T13:46:44","slug":"strategic-content-writing-in-3-steps","status":"publish","type":"post","link":"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/","title":{"rendered":"Strategic Content Writing in 3 Steps"},"content":{"rendered":"

Strategic Content Writing in 3 Steps<\/b><\/p>\n

Quality content is one of the most powerful tools for building a brand, but to make a real impact it needs a strategy. Writing that drives action is built on three main steps:<\/span><\/p>\n

    \n
  1. Understanding the audience and the message<\/b> \u2013 before you start writing, you need to understand who you\u2019re talking to and what you want to convey. In-depth research into your audience\u2019s needs, pain points and aspirations will let you create content that speaks directly to them.<\/span><\/li>\n
  2. Creating valuable content<\/b> \u2013 good content doesn\u2019t just sell, it also delivers real value. Whether it\u2019s a social post, a blog article or marketing content, it has to be interesting, informative and action-driving.<\/span><\/li>\n
  3. Keeping consistency and a brand voice<\/b> \u2013 the key to a strong brand is consistency in messaging, tone and style. A clear brand voice and content that reflects the business\u2019s values create a distinct, memorable identity.<\/span><\/li>\n<\/ol>\n

    When you write strategically, every word serves a purpose \u2013 to connect, to move and to get your audience to act.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Strategic Content Writing in 3 Steps Quality content is one of the most powerful tools for building a brand, but to make a real impact it needs a strategy. Writing that drives action is built on three main steps: Understanding the audience and the message \u2013 before you start writing, you need to understand who […]<\/p>\n","protected":false},"author":2,"featured_media":2838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-2837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en-us"],"acf":[],"yoast_head":"\nStrategic Content Writing in 3 Steps | REAL DIGITAL<\/title>\n<meta name=\"description\" content=\"Content that drives action starts with strategy. The 3 steps to effective content writing \u2013 from knowing your audience and message to content that converts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Content Writing in 3 Steps | REAL DIGITAL\" \/>\n<meta property=\"og:description\" content=\"Content that drives action starts with strategy. The 3 steps to effective content writing \u2013 from knowing your audience and message to content that converts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"Real - Real Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/REAL-digital-agency-by-roi-ozeri-1112116955646246\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-14T11:30:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T13:46:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.reald.co.il\/wp-content\/uploads\/2022\/03\/7I4A9785-scaled-e1741635072432.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"1502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lorin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/\"},\"author\":{\"name\":\"Lorin\",\"@id\":\"https:\/\/www.reald.co.il\/en\/#\/schema\/person\/fd5b1d38896e3cb4dc6e074e3f3eda61\"},\"headline\":\"Strategic Content Writing in 3 Steps\",\"datePublished\":\"2022-03-14T11:30:25+00:00\",\"dateModified\":\"2026-10-12T13:46:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/\"},\"wordCount\":179,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.reald.co.il\/en\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/\",\"url\":\"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/\",\"name\":\"Strategic Content Writing in 3 Steps | REAL DIGITAL\",\"isPartOf\":{\"@id\":\"https:\/\/www.reald.co.il\/en\/#website\"},\"datePublished\":\"2022-03-14T11:30:25+00:00\",\"dateModified\":\"2026-10-12T13:46:44+00:00\",\"description\":\"Content that drives action starts with strategy. The 3 steps to effective content writing \u2013 from knowing your audience and message to content that converts.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.reald.co.il\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategic Content Writing in 3 Steps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.reald.co.il\/en\/#website\",\"url\":\"https:\/\/www.reald.co.il\/en\/\",\"name\":\"Real - Real Digital\",\"description\":\"\u05e1\u05d5\u05db\u05e0\u05d5\u05ea \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc \u05d1\u05d4\u05d5\u05d1\u05dc\u05ea \u05e8\u05d5\u05d0\u05d9 \u05e2\u05d5\u05d6\u05e8\u05d9\",\"publisher\":{\"@id\":\"https:\/\/www.reald.co.il\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.reald.co.il\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.reald.co.il\/en\/#organization\",\"name\":\"\u05e8\u05d9\u05dc \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc - real\",\"url\":\"https:\/\/www.reald.co.il\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.reald.co.il\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.reald.co.il\/wp-content\/uploads\/2022\/03\/logo.svg\",\"contentUrl\":\"https:\/\/www.reald.co.il\/wp-content\/uploads\/2022\/03\/logo.svg\",\"width\":119,\"height\":32,\"caption\":\"\u05e8\u05d9\u05dc \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc - real\"},\"image\":{\"@id\":\"https:\/\/www.reald.co.il\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/REAL-digital-agency-by-roi-ozeri-1112116955646246\/\",\"https:\/\/www.instagram.com\/realdigital_\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.reald.co.il\/en\/#\/schema\/person\/fd5b1d38896e3cb4dc6e074e3f3eda61\",\"name\":\"Lorin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.reald.co.il\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6da219cbe91f31e97d7417b482539ede8e918d0ecb2b757880d6d844cb3031c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6da219cbe91f31e97d7417b482539ede8e918d0ecb2b757880d6d844cb3031c5?s=96&d=mm&r=g\",\"caption\":\"Lorin\"},\"url\":\"https:\/\/www.reald.co.il\/en\/author\/lorinbrn-co-il\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategic Content Writing in 3 Steps | REAL DIGITAL","description":"Content that drives action starts with strategy. The 3 steps to effective content writing \u2013 from knowing your audience and message to content that converts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/","og_locale":"en_US","og_type":"article","og_title":"Strategic Content Writing in 3 Steps | REAL DIGITAL","og_description":"Content that drives action starts with strategy. The 3 steps to effective content writing \u2013 from knowing your audience and message to content that converts.","og_url":"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/","og_site_name":"Real - Real Digital","article_publisher":"https:\/\/www.facebook.com\/REAL-digital-agency-by-roi-ozeri-1112116955646246\/","article_published_time":"2022-03-14T11:30:25+00:00","article_modified_time":"2026-10-12T13:46:44+00:00","og_image":[{"width":1707,"height":1502,"url":"https:\/\/www.reald.co.il\/wp-content\/uploads\/2022\/03\/7I4A9785-scaled-e1741635072432.jpg","type":"image\/jpeg"}],"author":"Lorin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lorin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/#article","isPartOf":{"@id":"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/"},"author":{"name":"Lorin","@id":"https:\/\/www.reald.co.il\/en\/#\/schema\/person\/fd5b1d38896e3cb4dc6e074e3f3eda61"},"headline":"Strategic Content Writing in 3 Steps","datePublished":"2022-03-14T11:30:25+00:00","dateModified":"2026-10-12T13:46:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/"},"wordCount":179,"commentCount":0,"publisher":{"@id":"https:\/\/www.reald.co.il\/en\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/","url":"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/","name":"Strategic Content Writing in 3 Steps | REAL DIGITAL","isPartOf":{"@id":"https:\/\/www.reald.co.il\/en\/#website"},"datePublished":"2022-03-14T11:30:25+00:00","dateModified":"2026-10-12T13:46:44+00:00","description":"Content that drives action starts with strategy. The 3 steps to effective content writing \u2013 from knowing your audience and message to content that converts.","breadcrumb":{"@id":"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.reald.co.il\/en\/strategic-content-writing-in-3-steps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.reald.co.il\/en\/"},{"@type":"ListItem","position":2,"name":"Strategic Content Writing in 3 Steps"}]},{"@type":"WebSite","@id":"https:\/\/www.reald.co.il\/en\/#website","url":"https:\/\/www.reald.co.il\/en\/","name":"Real - Real Digital","description":"\u05e1\u05d5\u05db\u05e0\u05d5\u05ea \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc \u05d1\u05d4\u05d5\u05d1\u05dc\u05ea \u05e8\u05d5\u05d0\u05d9 \u05e2\u05d5\u05d6\u05e8\u05d9","publisher":{"@id":"https:\/\/www.reald.co.il\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.reald.co.il\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.reald.co.il\/en\/#organization","name":"\u05e8\u05d9\u05dc \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc - real","url":"https:\/\/www.reald.co.il\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.reald.co.il\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.reald.co.il\/wp-content\/uploads\/2022\/03\/logo.svg","contentUrl":"https:\/\/www.reald.co.il\/wp-content\/uploads\/2022\/03\/logo.svg","width":119,"height":32,"caption":"\u05e8\u05d9\u05dc \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc - real"},"image":{"@id":"https:\/\/www.reald.co.il\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/REAL-digital-agency-by-roi-ozeri-1112116955646246\/","https:\/\/www.instagram.com\/realdigital_\/"]},{"@type":"Person","@id":"https:\/\/www.reald.co.il\/en\/#\/schema\/person\/fd5b1d38896e3cb4dc6e074e3f3eda61","name":"Lorin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.reald.co.il\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6da219cbe91f31e97d7417b482539ede8e918d0ecb2b757880d6d844cb3031c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6da219cbe91f31e97d7417b482539ede8e918d0ecb2b757880d6d844cb3031c5?s=96&d=mm&r=g","caption":"Lorin"},"url":"https:\/\/www.reald.co.il\/en\/author\/lorinbrn-co-il\/"}]}},"_links":{"self":[{"href":"https:\/\/www.reald.co.il\/en\/wp-json\/wp\/v2\/posts\/2837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reald.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reald.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reald.co.il\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reald.co.il\/en\/wp-json\/wp\/v2\/comments?post=2837"}],"version-history":[{"count":1,"href":"https:\/\/www.reald.co.il\/en\/wp-json\/wp\/v2\/posts\/2837\/revisions"}],"predecessor-version":[{"id":2859,"href":"https:\/\/www.reald.co.il\/en\/wp-json\/wp\/v2\/posts\/2837\/revisions\/2859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reald.co.il\/en\/wp-json\/wp\/v2\/media\/2838"}],"wp:attachment":[{"href":"https:\/\/www.reald.co.il\/en\/wp-json\/wp\/v2\/media?parent=2837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reald.co.il\/en\/wp-json\/wp\/v2\/categories?post=2837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reald.co.il\/en\/wp-json\/wp\/v2\/tags?post=2837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}